Browsing: Featured News

From Campus to GISEC Global: School of Cyber Defense Returns for 2026 in Collaboration with Dubai Electronic Security Center

Featured News

The School of Cyber Defense Competition 2026, organized by Tech Firm Technology LLC in collaboration with the Dubai Electronic Security Center (DESC), is open to university students aged 17 and above across the UAE. Teams of up to five students will compete in realistic challenges, focusing on artificial intelligence, cybersecurity, and emerging technologies. The competition culminates in a live final on 18 September 2026 at GISEC Global, Dubai Exhibition Centre, Expo City Dubai, where the top five teams will present and defend their solutions before an expert judging panel, competing for a total prize pool of AED 20,000.

TCL Extends its Global Leadership from Television to Air Conditioning with Launch of VoxIN JetMax in the UAE

Featured News

The UAE presents some of the most demanding conditions for home air conditioning anywhere in the world. With summer temperatures regularly exceeding 45°C and sustained heat that places continuous pressure on cooling systems, UAE households, particularly those in villas and larger residential properties, require equipment that is built for local realities, not simply rated for them. The VoxIN JetMax has been designed with precisely these conditions in mind.

Papa Johns teams up with Disney and Pixar for Toy Story 5

Featured News

Restaurant operator Papa Johns announced a major commercial partnership on Wednesday as Papa Johns teams up with Disney and Pixar for the release of Toy Story 5 across global markets. The promotional initiative marks the first time in the history of the animated film franchise that a major pizza delivery brand has secured an official partnership for a theatrical movie release. Designed to align with the upcoming worldwide premiere of the film on June 19, the joint campaign introduces specialized menu offerings, limited-edition merchandise drops, immersive experiential pop-up locations, and custom animation created specifically for international audiences.

Truecaller Ads Launches ‘Truecaller Pulse’; An Industry First Declared Intent Media Solution

Featured News

The Big Idea: Consumer Choice Is the Most Valuable Signal in Modern Advertising
Digital advertising has long relied on inferred signals like browsing history. Truecaller Pulse replaces guesswork with declared choice, allowing brands to ask consumers directly what they want.
When consumers declare their intent, every part of a campaign; planning, targeting, and messaging becomes significantly smarter and more efficient.
How It Works: Declare. Analyse. Activate.
Embedded within Truecaller’s high-attention, privacy-safe environments and reaching over 500 million active users,

Declare: Brands deploy interactive ads asking direct questions about purchase plans or preferences.
Analyse: Responses are converted into signals across Preferences, Discovery, and Purchase Intent.
Activate: Real-time audience segments enable immediate retargeting with tailored messaging while intent is fresh.

The result is an always-on Continuous Consumer Intelligence Loop with research, audience-building, and media activation unified into a single, self-reinforcing workflow. Built for the Full Range of a Marketer’s Strategic Needs

Product Launches — Capture early consumer reactions and validate demand before scaling spend.
Category Discovery — Surface emerging preferences and whitespace opportunities across segments.
Competitive Switching — Identify consumers actively in-market for alternatives and win them with precision conquesting.

The platform provides a layered intelligence stack: Pulse Signals for real-time responses, Pulse Insights for regional data, and Pulse Trends for shifting sentiment.